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The Ordinary "HACK" Ulta Retail Tour
Project type
Experiential Marketing Activation
Date
March 2025
Location
TX : Dallas & Houston
Welcome to The Hack Lab, where skincare gets hacked. This activation is all about unlocking secret tricks and clever combinations to upgrade your routine and maximize results. Just like coding a flawless program, these skincare hacks show how the right formulas work together to solve problems and optimize performance. Visitors become skincare “hackers” experimenting with proven product pairings and innovative techniques to reprogram their routines for extraordinary results. With a tech-inspired, minimalist aesthetic, The Hack Lab taps into the excitement of discovering viral skincare hacks while staying rooted in The Ordinary’s science-driven ethos.
