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RESUME

Digital Media & Event Marketing | Social Media Management

Bachelor of Science in Fashion Merchandising

Bachelor of Science in Strategic Communication 

Texas Christian University, Fort Worth, TX

John V. Roach Honors College 

Texas Christian University Chancellor’s Scholarship

Deans’ List

Coursework Includes:

Bob Scheiffer College of Communication 

Writing and Editing; Public Relations; Media Planning; Graphic Design; Advertising 

College of Fine Arts 

Fashion Communications; The Fashion Industry; Digital Design; Consumers in the Market; Entreprenuership 

 

May 2022

CPA: 3.8 

August 2018 – May 2022

Fall 2018; Spring 2020 – Spring 2022

Education

Experience

Digital Marketing Manager

DLM Supply Co., Dallas, TX

  • Curate social media user-generated content and analytics;

  • Control email marketing strategies and design creative campaigns; 

  • Build a new e-commerce site for the shop, from product organization to design properties (utilizing Shopify)

 

Fashion Market Event Intern

Fashion Industry Gallery (f.i.g.), Dallas, TX

  • Manage event schedule and overall flow, as well as guest check-in;

  • Represent highlighted brands and vendors to increase sales and traffic;

  • Build relationships with vendors and buyers on behalf of f.i.g.

 

Director of Public Relations

Roxo Agency, Fort Worth, TX

  • Lead and manage public relations managers for each client team;

  • Copywrite media pitches and press releases & land placements for the agency;

  • Build internal campaigns to encourage agency mental wellness;

  • Teach agency members to write media pitches and utilize HARO 

 

Beauty & Fashion Public Relations Intern

RAGDOLL PR, Los Angeles, CA

  • Managing social media tasks, including content creation and client engagement;

  • Researching digital influencers/brands for potential partners;

  • Monitoring digital and print press;

  • Creating press releases and pitches, from copywriting to image curations

 

Public Relations Manager

Roxo Agency, Fort Worth, TX

  • Research competitors and the market to build a communication strategy;

  • Create campaign executions and deliverables, including social media and event planning;

  • Fulfill client goals with specifically tailored communication efforts (including video content)

 

Public Relations and Communication Manager

Be Fearless You Foundation, Dallas, TX

  • Engage in important dialogue with the public via digital media mediums (including social media);

  • Build complete branding plan & standards for a start-up non-profit;

  • Design entire website for the brand, from graphic design to copywriting (utilizing Wix)

 

Digital Marketing Intern

Alcorn Agency, Fort Worth, TX

  • Facilitated a digital marketing plan to increase engagement with new mediums;

  • Supervise all social media accounts and interactions

 

Stylist and Sales Associate

Studio Soho Boutique, Midland, TX

Sales Stylist

Runway Seven Boutique, Midland, TX

September 2021 - Present

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January 2021 - Present

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May 2021 - December 2021

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May 2021 - August 2021

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January 2021 - May 2021

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January 2021 - August 2021

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August 2020 - November 2020

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May 2019 - August 2019

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May 2018 - May 2019

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Community Involvement

Founding President, It’s On Us TCU

Content Writer & Contributor, HerCampus

Publicity Chair, Phi Upsilon Omicron Honor Society

Member, Public Relations Student Society of America (PRSSA) 

2019 - Present

2021 - Present

2020 - Present

2020 - Present

Certifications

Fashion Institute of Technology 

Certification in the Beauty Industry 

Google, Inc. 

Certification in Google Analytics 

Ahrefs 

Blogging for Businesss Certification 

Twitter Flight School 

Badge in Launching and Connecting 

April 2020

March 2020

January 2021

August 2021

Skills

Microsoft Office

Google Suite

AP Style

SEO & Analytics

Adobe InDesign

Adobe Spark

Adobe Photoshop 

Adobe Illustrator

Later & Hootsuite

Website Design (Wix, Shopify, etc)

Team Leadership Skills

Organization & Time Management

Project Management

Creative Problem-Solving

Event Curation & Management

Social Media Management

Email Marketing Campaign Creation

Competitor & Market Research