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RESUME

Digital Media & Event Marketing | Social Media Management

Bachelor of Science in Fashion Merchandising

Bachelor of Science in Strategic Communication 

Texas Christian University, Fort Worth, TX

Texas Christian University Chancellor’s Scholarship

Deans’ List

3.8/4.0 GPA

Coursework Includes:

Bob Scheiffer College of Communication 

Writing and Editing; Public Relations; Media Planning; Graphic Design; Advertising 

College of Fine Arts 

Fashion Communications; The Fashion Industry; Digital Design; Consumers in the Market; Entrepreneurship 

Education

Experience

Account Executive

Potion PR (June 2022 - October 2022)

• Oversee client communications & manage media relationships to land features;

• Establish project management system from the ground up;

• Conceptualize and execute client's activations & events at New York Fashion Week


Digital Marketing Manager
DLM Supply Co. (September 2021 - June 2022)

• Curate social media user-generated content & analytics;

• Create email marketing strategies & design creative campaigns;

• Build an e-commerce site, from product organization & SEO to design properties


Fashion Market Event Intern
Fashion Industry Gallery (January 2021 - June 2022)

• Manage event schedule & overall event, from guest check-in to satisfaction;

• Build relationships with vendors and buyers on behalf of f.i.g.


Beauty & Fashion Public Relations Intern
RAGDOLL PR (May 2021 - August 2021)

• Manage client social media, from content creation to community engagement;

• Research digital influencers & brands for potential partners;

• Create & copywrite pitches (from copywriting to image curation);

• Monitor digital and print press for client Inclusions


PR and Communications Director
Be Fearless You Foundation (January 2021 - August 2021)

• Build complete branding standards & digital marketing plan for a nonprofit to engage key dialogue with the public via digital mediums;

• Design Wix website for the brand, from graphic design to copywriting


Director of Public Relations
Roxo Agency (January 2021 - December 2021)

• Research competitors & the market to contribute to communication strategies that fulfill client goals;

• Execute campaign plans & deliverables, including event planning and execution;

• Lead and manage PR managers & teach agency members media relations;

• Copywrite media pitches & press releases to land placements for the agency;

• Build internal campaigns to encourage agency mental wellness


Digital Marketing Intern
Alcorn Agency (August 2020 - December 2020)

• Facilitate a digital marketing plan to successfully increase engagement;

• Supervise client social media accounts, from content creation to community engagement

Certifications

Google Analytics

Google Inc

Certification in the Fashion Industry

Fashion Institute of Technology

Certification in Blogging for Business & SEO

Ahrefs Academy

Certification in Launching & Connection

Twitter Flight School

Skills

Microsoft Office  |  Google Suite  |  Adobe Creative Cloud  |  Later & Hootsuite  |  Copywriting  | 

Content Creation & Editing  |  Website Design & Management  |  Team Leadership  | 

Project Management  |  Event Curation & Management  |  Social Media Management  | 

Email Marketing Campaign Creation  |  Competitor & Market Research