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OUAI x Tower28
Project type
Experiential Marketing Activation
Date
May 2024
Location
New York City
Welcome to the beach, beach.
This pop up brings consumers on a journey to St. Bart’s to experience the new collaboration between Tower28 and OUAI.
Customers will arrive and step up to the peddler truck to collect their branded popsicles to allow them to taste that scent ingredient profile.
Then, they’ll head to the product display for cute photo opportunities and to collect their takeaway merch (including brand samples, the collab product, and more)!
Overall, we’re emphasizing the ingredients of the product that create the iconic OUAI St. Bart’s scent within the iconic Tower28 Lip Jelly.
