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Verb Beach Takes NYC

Project type

Experiential Marketing Activation

Date

June 2024

Location

New York City

Focusing on Verb’s Hydrate Formulas, the team brought the beach straight to the concrete jungle. The pop-up featured flooring designed to mimic the shore, oversized beach balls, slushies to enjoy in that hot sun and abundant photo opportunities.

To immerse guests even more, the event featured a gamification element where participants received lotto tickets for a chance to win complimentary products to keep those locs moisturized and hydrated.

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